The LEGO Group to Acquire Pre-Owned Brick Marketplace BrickLink

Leading toy and construction brick manufacturer strengthens commitment to circular economy and innovation

Transaction expected to close later this year

The LEGO Group has signed an agreement to acquire BrickLink, the world's largest online marketplace for pre-owned LEGO bricks and sets. The acquisition will strengthen the LEGO Group's commitment to circularity and innovation, and support the company's long-term growth strategy.

BrickLink is a vibrant and active community of LEGO enthusiasts who buy, sell, and trade pre-owned LEGO bricks and sets. The marketplace has over a million registered users in more than 70 countries, and offers a wide range of LEGO products, including rare and vintage items.

The acquisition of BrickLink will enable the LEGO Group to further develop its circular economy initiatives. The company has already made significant progress in this area, with its "LEGO Replay" program, which allows customers to return used LEGO bricks to LEGO stores for recycling into new products. BrickLink will provide the LEGO Group with a platform to expand these efforts and create new ways for customers to engage with the brand.