Founders Brewing Inks Deal with University of Michigan to Serve Its Beers at the Big House

Partnership to Bring Local Craft Brews to Michigan Stadium

Founders Brewing Co. and the University of Michigan have announced a new partnership that will bring the Grand Rapids-based brewery's beers to Michigan Stadium, commonly known as "The Big House."

Exclusive Pouring Rights

Under the agreement, Founders Brewing will become the exclusive craft beer provider at the stadium. Fans attending Michigan football games and other events will be able to enjoy a variety of Founders' award-winning beers, including All Day IPA, Solid Gold, and KBS.

Local Flavor for a Big-Time Experience

The partnership is a major win for both Founders Brewing and the University of Michigan. Founders Brewing gains access to a massive audience of sports fans, while the university gets to offer its fans a taste of local craft beer.

Building on a Successful Relationship

The partnership builds on an existing relationship between Founders Brewing and the University of Michigan. The brewery has been a sponsor of the university's athletic department for several years.

A Step Forward for Michigan Craft Beer

The deal is also a significant step forward for the Michigan craft beer industry. Founders Brewing is one of the state's most successful and respected breweries, and its presence at The Big House will help to raise the profile of craft beer in Michigan.

Key Points:

• Founders Brewing becomes the exclusive craft beer provider at Michigan Stadium.
• Fans will be able to enjoy a variety of Founders' award-winning beers.
• The partnership is a major win for both Founders Brewing and the University of Michigan.
• It builds on an existing relationship between the brewery and the university.
• The deal is a significant step forward for the Michigan craft beer industry.