Michigan Stadium to Launch Alcohol Sales at Season Opener Against Fresno State

Making History

The University of Michigan is making history by becoming the first Big Ten school to sell alcohol at football games. The new policy will go into effect at the season opener against Fresno State on September 3.

Designated Areas

Alcohol will be sold in designated areas of the stadium, including the concourses and club seats. Fans will be able to purchase beer, wine, and cocktails.

Limited Quantities

Sales will be limited to two drinks per person, per transaction. Fans will also be required to show their ID and be over the age of 21 to purchase alcohol.

Responsible Consumption

The university has emphasized that responsible consumption is a top priority. Security will be increased to ensure that fans are not over-served.

Positive Impact

The university believes that the sale of alcohol will have a positive impact on the game day experience. It will provide fans with more options and create a more relaxed and enjoyable atmosphere.

Additional Revenue

The sale of alcohol is also expected to generate additional revenue for the university. This revenue will be used to support athletic programs and other university initiatives.

Other Big Ten Schools

The University of Michigan's decision to sell alcohol is likely to put pressure on other Big Ten schools to follow suit. Several other schools, including Ohio State University and Penn State University, are considering similar policies.

Conclusion

The sale of alcohol at Michigan Stadium is a significant change that is likely to have a major impact on the game day experience. The university's decision to implement this policy is a sign of the changing times and the growing demand for alcohol sales at sporting events.