A Show for Entrepreneurs ‘Buy’ Entrepreneurs: So-Flo Natives Pitch Their Products in Prime Video’s “Buy it Now”

The Show's Format

In Prime Video’s new show “Buy it Now", entrepreneurs are given the opportunity to pitch their products in front of a panel of investors for a chance to win funding.

The show is hosted by comedian and entrepreneur Nick Offerman, and the panel of investors includes Lori Greiner, Mark Cuban, and Daymond John.

Success of South Florida Natives

Two entrepreneurs from South Florida, Jason and Melissa Kaplan, will be featured on the show’s first season

The Kaplans are the co-founders of the company BedJet, which makes a climate-controlled mattress cover, and they are hoping to win funding to help them expand their business.

Other Contestants and Products

Other entrepreneurs who will be featured on the show include a woman who has created a new type of hairbrush, a man who has invented a new way to make coffee, and a group of friends who have created a new type of social media app.

The show will premiere on Prime Video on September 16, 2022.